Identify Your Activators
Meet the Business Activator and Future-proof Your Advisory Firm
Activating the Next Generaton of Advisors
Playbook: Harness the Power of Business Activators
Learn to identify and cultivate the activator mindset within your team to attract and retain high-value clients, drive growth, and build a foundation for succession.
Get practical guidance on how to:
We’ve invested in a team of specialists available to help advisors build deeper client relationships and better practices.
More Business Developer Resources
A 90-Day Plan to Drive Growth
Explore a six-step framework designed to help activate growth.
Unlocking Growth Leaders from Within
Discover how to hire, coach, and promote the next generation of business development talent.
Identify Activator-Aligned Traits
Explore key business developer attributes and how to identify them in interviews and performance reviews.
Actionable Resources
Easy-to-use tool kits designed to help better engage with your clients and enrich your expertise.
Human Powered
At New York Life Investments, we believe in the power of people and are part of a company that has held this belief for over 175 years. While trends come and go, we’ve seen that when guidance, advice, and partnership converge— something truly special happens.
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Explore Our Programs
We’ve built a robust suite of content and tools focused on several key trends and topics that impact your business.
*In June 2026, New York Life Investment Management was recognized as a finalist in the WealthManagement.com 2026 Industry Awards (“Wealthies”). The awards, presented by WealthManagement.com, recognize outstanding achievement, innovation, and leadership by firms and individuals in the wealth management industry.
No direct or indirect compensation was paid in connection with obtaining or using this award. The award is not indicative of future performance, does not reflect the experience of any individual client, and should not be construed as an endorsement or recommendation. For more information regarding the award methodology and selection criteria, click here: https://informaconnect.com/wealth-management-industry-awards/marketing-toolkit/