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| Top-Rated Business-Building Tools |
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MainStay's value-add program was rated among the best in the industry according to over 1,800 financial advisors and nearly 200 branch managers who participated in the Advisor Insight: Marketing Effectiveness Survey from Financial Research Corp. and sales consulting firm Horsesmouth.1
The survey measured advisor preferences for value-added programs including:
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Program frequency (ongoing vs. one-time) |
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Delivery method |
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Key selection criteria |
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The role of the wholesaler |
In addition to being ranked among the top five value-add providers, MainStay was also recognized in the following categories:
#1 in:
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Topic Relevance |
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Subject Matter Expertise |
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Delivery |
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Follow up |
#2 in:
#5 in:
The survey formed the basis of a story published in the April 16, 2008 issue of Ignites.com.
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