-MainStay Online Sales Desk Named A Top 10 Web Site for Financial Intermediaries -

Parsippany, NJ, January 16, 2004 — New York Life Investment Management LLC (NYLIM) today announced that the MainStay Online Sales Desk, mainstayfunds.com/pro, has been ranked among the top 10 web sites for financial intermediaries by kasina LLC, a New York-based eBusiness consulting firm.  MainStay is a division of NYLIM.

The kasina study recognized the MainStay Online Sales Desk for its wide range of advisor offerings and commended the site for its clear layout and comprehensive navigation. Kasina also praised MainStay’s valuable online sales tools which include monthly audio fund updates, sales presentations, and wholesaler contact information.  In addition, MainStay’s Fund Center was recognized as one of the “best-formatted price and performance sections in the industry.”

Rankings were based on kasina’s review of 217 asset management firms’ web sites for intermediaries and surveys of the e-business managers from the finalist sites.  In its report, kasina evaluated intermediary sites based on five categories:  Branding, Content, Online Services, Usability, and Web Technology. 

With more than $175 billion in assets under management as of November 30, 2003, New York Life Investment Management and its affiliates provide investment management and related services to a wide range of individual, corporate, public, and Taft-Hartley clients. New York Life Investment Management offers institutional asset management, retail investments, retirement plan services, guaranteed products, real estate investments, and alternative investments. For more information, visit the New York Life Investment Management site at www.nylim.com.

kasina is a global management consulting firm specializing in e-business strategy.  kasina focuses on the financial services sector, helping asset management companies to identify trends, benchmark against their competition, and prioritize initiatives relating to Internet technology. An overview of kasina's services is available at www.kasina.com.